Quattro is a premium hotel and conference centre located in uptown Sault Ste. Marie. Quattro offers first-class accommodations, the flexibility to host large and small events, and a unique on-site restaurant. Customer experience is numero uno at Quattro.
Joining Quattro just after they had begun a complete facade overhaul to join the upper-tier Ascend Collection, we were faced with the challenge to compete in a market with an average 50% occupancy rate.
We approached the team at Quattro with opportunities to improve their digital presence. Their existing website was neither mobile-friendly, nor did it feature any way for visitors to book online. We recommended a digital-focused strategy—starting with implementing a simple booking form, later followed by a custom website that could help them meet their digital marketing goals.
A quick audit revealed that Quattro’s existing website had no booking widgets, calls to action, or tracking software installed.
With this in mind, our first step was to install analytics to gauge how the existing website was performing.
We began tracking this data immediately. We then implemented a simple booking widget to lead visitors to Choice Hotels’ booking website.
After hitting a number of roadblocks related to the website’s capabilities, we determined that it was in the client’s best interest for us to start from the ground up on a brand new website. Our goal was to design a website that would capture the brand’s essence.
The end result, built custom on WordPress, facilitates easy scaling, is optimized for mobile, and features focused booking calls to action throughout the website.
Right from launch, we made sure that the website was deeply integrated with tracking and analytics to help us measure our marketing efforts.
There was also a decrease in website bounce rate, and a significant reduction in phone calls, taking pressure off of the front desk.
An ongoing promotion to receive a discount on your next stay just by signing up for Quattro Hotel’s email newsletter, has grown their email list by more than 35%, and other calls to action have grown it another 5%.