Invest Sault Ste. Marie
Invest Sault Ste Marie is an initiative of the Sault Ste. Marie Economic Development Corporation, working to attract foreign direct investment and helping existing business and industry expand to new markets.
When we were approached to brand the new Invest Sault Ste. Marie initiative, we were thrilled. As proud Saultites, we firmly believe that our small northern community has big potential.
The goal of the branding project was to, quite simply, show the world who we are and what we've got. Sault Ste. Marie's vibrant culture and beautiful surroundings make it a great place to live. Its strategic location makes it easy to do business internationally, and its innovative minds make it competitive with larger centres.
After careful collaboration, we settled on a logo direction that uses an arrow pointing upwards, representing growth. Three lines form an arrow using shades of blue to represent the three Great Lakes surrounding the Sault. Colourful dots symbolize community vibrancy.
The branding package we delivered included a logo, business cards, and a simple brand standards document. The final step was to create campaign collateral.
The one-page sales sheet we designed made sure to tackle the same issues. A step-by-step story-driven layout guides and informs the reader through what makes Sault Ste. Marie a superior place to do business, making it an easy resource to pitch with.
In September of 2017, the Invest SSM “Why Sault Ste. Marie?” sales sheet won a 2017 Marketing Canada Award, presented by the Economic Developers Association of Canada.
Read more about the award in InvestSSM’s press release.
“It’s great to have our community recognized on the national stage. We wanted our brochure to show the Sault as a modern and progressive city with competitive business advantages, and I thank our design firm for carrying out this vision and creating a fantastic product.”
Nevin Buconjic, Manager of Trade, Investment, & Marketing